Clearloop’s brandmark was created using an approachable and bold, serif font making their topic of carbon emission offsets more accessible to their users while not ignoring the fact that they plan to make an impact in their field of work. The playful tilted OO’s suggests that they are merely a vessel that one can partner with to create movement forward in the world of carbon emissions. This is further accentuated in the outline of the OOs inviting one to get in the loop and create a cleaner environment.
The Clearloop brandmarks are presented for both dark and light background application. There are alternating color options within the logos and on various background colors within their brand color palette.
Primary brandmark on dark background.
Primary brandmark on light background.
Primary one-color brandmark on light background.
Primary one-color brandmark on dark background.
Alternate background color
Alternate loop color on light backgrounds
Alternate loop color on dark backgrounds.
Do not use brandmark on top of yellow background #f7e15d.
The Clearloop submarks are presented for both dark and light background application. There are alternating color options within the logos and on various background colors within their brand color palette.
Two-color submark for light background
One-color submark for light background
One-color submark for light background
One-color submark for dark background
Two-color submark for dark background
One-color submark for yellow background
Outlined submark for dark background
Two-color submark for light background
One-color submark in sun
Outlined submark in sun for light background
Outlined submark in sun for dark background
Keep the surrounding area of the Clearloop logo free of other graphical elements. The minimum clear space on the top, bottom and sides of the logo is two times the width of the “L” inside the Clearloop logo.
Legibility is our top concern when using the Clearloop logo. The minimum height of our logo is .25 in (6.35mm) in print, or 21px on screen. The minimum width of the logo is 85 pixels. On rare occasions, smaller sizes for print may be necessary.
Please make sure that the trademark symbol ™ is included in every representation of the brandmark and is clearly visible.
When pairing any of our logos with another logo outside of the Clearloop family please use the all black or all white versions. You can also use any of our Claims to pair alongside your logos.
Clear space around the brandmark and submark is two times the width of the “L” inside the Clearloop logo.
Minimum width is 85 pixels, minimum height is 21 pixels.